About Us


JL Business Sales is an Auckland-based business brokerage and business consultancy practice (Licensed Agent under REAA 2008) delivering excellence to clients through the sale of their privately held NZ businesses and with a focus on transactions of medium-sized businesses typically with annual revenues between $3,000,000 – $50,000,000 NZD.

Our business sales are delivered through various forms of sale and ownership transfer including; businesses sold by way of outright sale on a ‘going concern basis’, or through the sale of shares in the company.

We feel businesses are uniquely different from one another, that is why we deliver a fully tailored approach to the business sale process for each of our client’s to suit their particular needs and desires while using a base set of proven processes and procedures to ensure a planned, orderly and ethical transaction occurs and it is a total success for all parties involved in the transaction.

We have options for clients who may require a little more than the ‘standard approach’ within each of the various steps from within our typical sale process, especially where it comes to levels of confidentiality and reaching strategic target buyers. At JL Business Sales we don’t believe in one size fits all and you won’t find a cookie-cutter approach here, which you may find with others.

With a solid level of experience in successfully selling most of the different types of businesses in the various different industry sectors across the market and under varying market conditions, JL Business Sales has the ability to spot the common pitfalls before they happen and maintain very successful outcomes.

Some of the industries JL Business Sales has worked with include;

  • Manufacturing including FMCG
  • Engineering
  • Construction, Civil, Trades, and Services
  • Import and Distribution
  • Warehousing, Logistics, and Transport
  • Retail and Wholesale
  • Consulting and Professional Services
  • Information Technology and E-commerce
  • Automotive, Service-based Workshops
  • Print, Advertising, and Media

JL Business Sales is a Kiwi business proud to be helping other Kiwi businesses to be more successful through their ownership changes and divestments. This professional high-end service is delivered in a way that demonstrates through action, not words, our care and diligence for the job we do, and our empathy for the client and their situation.

At JL Business Sales, you are not just another number, you matter and we care. Your win is our win, so let’s win together.