Business Brokers
for NZ SMEs
JL Business Sales – Auckland Business Brokers
Specialising in the Sale, Acquisition and Valuation of Established New Zealand Businesses
JL Business Sales is a licensed New Zealand business brokerage serving SME owners across Auckland, Waikato, Bay of Plenty, and wider NZ. We help business owners prepare, value and sell privately-held companies with annual revenues typically between $1M – $35M.
Whether you’re planning a full exit or need the right business to buy, our structured, confidential process drives better outcomes with clarity and confidence.
Jordan Larsen
Founder and Licensed Business Broker
Businesses For Sale
Why Sellers Choose JL Business Sales
⌵ Confidential sales with proven negotiation strategies that maximise your sale price
Our market-tested process blends cutting-edge technology with expert brokering to minimize uncertainty and deliver the best possible results. From business appraisal to final settlement, we manage every step with precision, confidentiality, and a commitment to your success.
⌵ Unmatched Confidentiality and Security
We lead the industry in secure, confidential business sales. With buyer verification, document sharing on secure view-only platforms with expiry controls, and monitored access, your sensitive information is always protected.
⌵ Targeted Buyer Outreach,, Not Just Advertising
We don’t wait for buyers to come to us, we proactively target them, even the ones not currently looking. Using our proprietary buyer database and targeted outreach strategies, we connect you with serious, qualified buyers, creating genuine interest and competitive tension that drives higher sale prices.
⌵ Professional Information Memorandums & Accurate Appraisals
We deliver market leading sale collateral to present your business in the best possible light, showcasing the attractive features and positioning it in front of other opportunities buyers may be exposed to in the market.
⌵ Full Support from Appraisal to Settlement
Your business is handled by a dedicated, experienced broker from start to finish. Supported by a skilled in-house team managing marketing, buyer inquiries, and documentation, we ensure continuity, responsiveness, and momentum throughout the sale process.
Why Buyers Choose JL Business Sales
⌵ Curated Quality Listings with Professionally Presented Documentation
We focus on listing only businesses with underlying quality attributes and strong future potential. Each one is professionally valued/appraised and priced in line with the current market, ensuring you have access to quality businesses that stack-up on price.
⌵ Clear, Transparent Business Information
No surprises here. Every listing is backed by professionally prepared documentation, giving you the clarity and confidence to make informed decisions with ease
⌵ Start-to-Finish Support
Our commitment is to support you every step of the way. From rapid responses to connecting, you with our trusted network of accountants, lawyers, and banks, we ensure you have the right team in place to assess opportunities and close the deal.
⌵ Independent Advice to Guide Buyers toward Better Outcomes
Found a business elsewhere? Let our experts provide an independent appraisal and act as your trusted advisor, ensuring you negotiate the best possible terms and avoid costly mistakes along the way.
⌵ Access to Off-Market Opportunities
Can’t find the right fit on the open market? As your exclusive Buyer’s Agent, we source, evaluate, and negotiate confidential, off-market deals, giving you a competitive edge and opportunities you won’t find online.
Business Valuations & Appraisals
⌵ Fast, Reliable, and Actionable Insights
Need to know what your business is worth? We provide quick, actionable business appraisals designed to support sale planning, acquisition decisions, or strategic growth, without the delays and high costs of formal valuations.
⌵ Free Market Value Range Estimates
Get a free, no-obligation estimate of your business’s market value. Simply share some basic information about your business, and we’ll provide an initial estimate based on current market multiples. Ideal for those considering selling and need an idea of value.
⌵ In-Depth Business Value Appraisals
For those seeking a more thorough understanding of their business’s value, our detailed appraisals include financial analysis, industry benchmarking, and one-on-one consultation with one of our expert brokers. We ensure your business value appraisal is commercially realistic, well-supported, and aligned with market conditions.
⌵ 100% Confidentiality, Every Step of the Way
We take your privacy seriously. All the information you share with us is treated with the utmost confidentiality. Rest assured, your data remains secure and is never shared without your consent.
⌵ Simple, No-Hassle Process
To get started, simply send us your last two years of financial statements, current lease details, and stock value (if applicable). We’ll provide you with a clear and accurate indicative value—quickly and easily, with no obligation
What’s your business actually worth?
Skip the gimmicks of the online valuation tool, or expensive theoretical valuation.
Have us calculate a commercially realistic business value using market insights.
Request an Appraisal
