Skip to main content

Financial Freedom Starts Here

Welcome to JL Business Sales

Your Trusted Partner for Buying & Selling Businesses

We’re a fully licensed New Zealand business brokerage and advisory firm, trusted by owners and investors to manage the sale and acquisition of privately held NZ businesses, typically with annual revenues between $1M and $35M.
Our approach is personal, strategic, and proven, delivering results, with the quality care of a boutique advisory and the tools and professional standards of a Tier-1 firm.
Whether you’re preparing to sell or looking for the right business to buy, we’ll help you take the next step toward financial freedom with clarity and confidence.

Jordan Larsen
CEO/Founder

Businesses For Sale

Welcome to JL Business Sales

Your Trusted Partner for Buying & Selling Businesses

We’re a fully licensed New Zealand business brokerage and advisory firm, trusted by owners and investors to manage the sale and acquisition of privately held NZ businesses, typically with annual revenues between $1M and $35M.
Our approach is personal, strategic, and proven, delivering results, with the quality care of a boutique advisory and the tools and professional standards of a Tier-1 firm.
Whether you’re preparing to sell or looking for the right business to buy, we’ll help you take the next step toward financial freedom with clarity and confidence.

Jordan Larsen
CEO/Founder

Why Sellers Choose JL Business Sales

⌵ Proven, Results-Driven Sales Process

Our market-tested process blends cutting-edge technology with expert brokering to minimize uncertainty and deliver the best possible results. From business appraisal to final settlement, we manage every step with precision, confidentiality, and a commitment to your success.

⌵ Unmatched Confidentiality and Security

We lead the industry in secure, confidential business sales. With buyer verification, document sharing on secure view-only platforms with expiry controls, and monitored access, your sensitive information is always protected.

⌵ Proactive Buyer Matching, Not Just Advertising

We don’t wait for buyers to come to us, we proactively target them, even the ones not currently looking. Using our proprietary buyer database and targeted outreach strategies, we connect you with serious, qualified buyers, creating genuine interest and competitive tension that drives higher sale prices.

⌵ Full-Service, Dedicated Support

Your business is handled by a dedicated, experienced broker from start to finish. Supported by a skilled in-house team managing marketing, buyer inquiries, and documentation, we ensure continuity, responsiveness, and momentum throughout the sale process.

⌵ No-Sale, No-Fee Guarantee

We don’t just advise, we execute. With our performance-based, no-sale, no-commission fee structure, you only pay when your business is unconditionally sold—ensuring that we are fully invested in achieving the best outcome for you.

Why Buyers Choose JL Business Sales

⌵ High-Quality Businesses, Carefully Selected

We focus on listing only businesses with underlying quality attributes and strong future potential. Each one is professionally valued/appraised and priced in line with the current market, ensuring you have access to quality businesses that stack-up on price.

⌵ Clear, Transparent Business Information

No surprises here. Every listing is backed by professionally prepared documentation, giving you the clarity and confidence to make informed decisions with ease

⌵ Start-to-Finish Support

Our commitment is to support you every step of the way. From rapid responses to connecting, you with our trusted network of accountants, lawyers, and banks, we ensure you have the right team in place to assess opportunities and close the deal.

⌵ Independent Advisory & Second Opinions

Found a business elsewhere? Let our experts provide an independent appraisal and act as your trusted advisor, ensuring you negotiate the best possible terms and avoid costly mistakes along the way.

⌵ Access to Off-Market Opportunities

Can’t find the right fit on the open market? As your exclusive Buyer’s Agent, we source, evaluate, and negotiate confidential, off-market deals, giving you a competitive edge and opportunities you won’t find online.

Business Valuations & Appraisals

⌵ Fast, Reliable, and Actionable Insights

Need to know what your business is worth? We provide quick, actionable business appraisals designed to support sale planning, acquisition decisions, or strategic growth, without the delays and high costs of formal valuations.

⌵ Free Market Value Range Estimates

Get a free, no-obligation estimate of your business’s market value. Simply share some basic information about your business, and we’ll provide an initial estimate based on current market multiples. Ideal for those considering selling and need an idea of value.

⌵ In-Depth Business Value Appraisals

For those seeking a more thorough understanding of their business’s value, our detailed appraisals include financial analysis, industry benchmarking, and one-on-one consultation with one of our expert brokers. We ensure your business value appraisal is commercially realistic, well-supported, and aligned with market conditions.

⌵ 100% Confidentiality, Every Step of the Way

We take your privacy seriously. All the information you share with us is treated with the utmost confidentiality. Rest assured, your data remains secure and is never shared without your consent.

⌵ Simple, No-Hassle Process

To get started, simply send us your last two years of financial statements, current lease details, and stock value (if applicable). We’ll provide you with a clear and accurate indicative value—quickly and easily, with no obligation

Our Offices

Auckland

VIEW LISTINGS
Explore Auckland’s Business Potential

Waikato

VIEW LISTINGS
Discover Business Growth in Waikato

Bay of Plenty

VIEW LISTINGS
Invest in the Engine Room of New Zealand Trade

What’s your business actually worth?

Skip the gimmicks of the online valuation tool, or expensive theoretical valuation.
Have us calculate a commercially realistic business value using market insights.

Request an Appraisal

Talk to a local broker today!

Let’s discuss your next steps toward financial freedom.

Get In Touch

Recently Sold

What our clients are saying

Murray LinnellEx Owner

After meeting several brokers to discuss selling our business we chose Jordan as he presented himself professionally and quickly showed us his deep knowledge and passion for business sales.

PT NeillEx Owner

Jordan looked after our best interests, not just chasing a quick buck—he overdelivered and exceeded our sale expectations.

Joy SEx Owner

Jordan’s customer service was exemplary—when I phoned JL Business Sales, he went out of his way to help, even when he couldn’t directly assist with my enquiry.

Lani AllardEx Owner

Jordan Larsen came highly recommended to me from a real estate professional, so after months of tedious ‘go nowhere’ phone calls and meetings on my own, Jordan took the reins and ‘wham-bam’ sold!…within two to three days! Jordan made the entire process so stress free and was excellent to deal with on every level."

Jenna McCormickIndustry Colleague

Jordan and JL Business Sales bring a fresh, creative approach with outstanding professionalism, keeping you updated and confident throughout the sale.

Tony BlackEx owner

Jordan stood out above the rest, he sold the business for the asking price and even had a backup offer at a higher value - Legend!

Lisa Cohen-SmithEx Owner

Jordan successfully secured a sale in a challenging market and guided me through every step with expert advice and quick communication.

John Woodyear-SmithEx Owner

I took a chance on Jordan and knew from the first call he was the right person—professional, proactive, and truly driven to deliver.

Sarah LeyEx Owner

From the outset, Jordan gave me great confidence in his ability to sell my business. For my part I realised how vital it is to have a committed, hardworking and knowledgeable broker which Jordan is.

Buyers Sign up
for Alerts

REGISTER

Sign up for our Quarterly Newsletter

SIGN UP